Director - Product Marketing - IT

Director - Product Marketing

Requirements :

Our successful applicant will be able to show a consistent record of delivering business results in a global B2B environment, in the enterprise space, positioning innovative products and SAAS models. You will need at least 10 years of marketing experience.

- Experience in the Fashion sector is a pre-requisite.

- Whilst delivering a clear ROI on marketing initiatives and deploying campaigns to budget and time, is taken as read, out primary indicator of success will be the impact on deals closed within our targeted enterprise accounts.

- A deep understanding and hands on experience of building customer awareness, acquisition and retention for innovative technology-based solutions, by selling to the C-suite.

- A proven capability of successful multi-channel marketing strategies, in particular those that drive effective funnels. Experienced in effective content management and thought leadership.

- A clear record of creativity in terms of innovate campaigns and GTM strategies that build brand, leads and revenue, that leverage multi-channels including SEM/SEO, email, content syndication, webinars, events and account based out-reaches.

- Ideally past experience of a Global remit, or at a minimum, practical experience of creating effective marketing campaigns and outcomes in our priority markets of North America and Europe.

Key Skills :

- Comfortable with both establishing the long-term strategic view and a near term practical responsiveness to specific territory needs.

- A deep understanding of the full E2E sales chain and where marketing can drive sales performance.

- The ability to conceive and build marketing strategies that develop a need for innovative solutions where awareness of a solution's potential value, may initially be currently low.

- Able to operate and contribute at board level.

- Able to lead and execute in a multi-cultural environment.