- Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR
- Working closely with the company's marketing team; enabling them to meet their objectives by providing them with appropriate tools, materials and presentations
- Guiding the day to day activities of the marketing team
- Development and implementation of the organization's Brand strategy
- Undertake continuous analysis of competitive environment and consumer trends
- Help develop and refine go-to-market strategies for new and existing products
- Work with product management to align messaging and product development with target markets
- Formulate strategy, tactics, marketing plans/practices/policies, and targets
- Make data-driven decisions around generating demand, as well as activating and retaining customers; improve results through continuous testing and refinement strategies
- Build long and short term growth strategies, influence action across various stakeholders, and effect change in the daily work environment
- Have a deep understanding of our market and customer needs to align marketing and sales strategies with product strategy
- Work closely with Sales on defining campaigns, follow-ups, and reporting
- Create and curate sales and marketing assets including product literature, release, promotion, demonstration and presentation materials, case studies, and editorial content
- Consistently monitor the marketing activity of the team, as well as track and analyze the metrics
- Ensure that we benchmark against the best businesses in the SaaS space
- Report on marketing activity and forecast to company management
- Train and manage team of B2B marketers
- Motivate individuals and team to exceed objectives through coaching and regular communication of results
- Identify and make recommendations for improvement in the areas of Process, Efficiency, Productivity
Requirements
- A minimum of 3 years of proven experience in successfully managing a product marketing team to achieve performance goals
- Total 8 + years of experience in Industry .
- Over 5 years of experience in B2B marketing
- Strong knowledge of SaaS metrics and funnel - customer acquisition, customer retention, monetization, and flywheel
- Strong background in B2B Marketing, especially in Paid Channels, Conversions, and Inbound Marketing
- Proven ability to lead and collaborate with cross-functional teams
- Outstanding project management skills
- Ability to manage simultaneous projects and initiatives
- Outstanding communication, organizational, and time management skills
- Entrepreneurial mindset with the ability to spot original branding opportunities
- Ability to hire and train new marketers
- Excellent computer skills and tech-savvy
- Excellent written and verbal communication, as well as presentation skills
- You have mastered data analysis with Excel/Google Sheets or equivalent
- You are flexible day-to-day and can shift priorities quickly
- University degree in Marketing or related field is required
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