Director - Product Marketing - Healthcare/BFSI SaaS

We are Looking for Director BFSI/ Healthcare Marketing with 10+ years experience in industry/solution/product marketing BFSI/Healthcare & Life Science at leading Cloud SaaS companies.

Key Responsibilities:

- He/She will be responsible for planning and executing industry marketing strategies.

- This is a global role and he/she will act as an SME, create and market targeted industry solutions by combining our M7 Cloud SaaS products, integrated risk management platform, content, partner products, and services.

- Research, develop, and execute industry business plans including market sizing, opportunity, win/loss analysis, customer requirements, competitive positioning, and marketing strategy.

- Develop and execute annual and quarterly go-to-market plans to increase demand, market visibility, pipeline, and wins

- Understand industry as well as customer trend and requirements, package and position solutions, create messaging and positioning for target personas and geographies.

- Create clear, compelling industry and functional value propositions, based on pain points that resonate with customers and prospects

- The industry marketing leader should be able to analyze and understand the market and customer trends and then create appropriate industry and solution marketing strategy including targeted messaging, positioning, demand programs, sales tools, and enablement.

- The position will need to work closely with product marketing, customer marketing, marketing programs, corporate marketing, partner marketing, sales leadership, product management, and other key stakeholders

Skills Required:

- Ability to provide the overall marketing direction for a solution, or set of solutions, including building a market-driven business case, developing a marketing and launch plan, creating compelling messaging, and working closely with customers, industry experts, press, and analysts.

- Experience working with product partners and system integrators to develop and implement joint marketing plans.

- Proven ability to understand and communicate business challenges, solutions effectively

- Ability to prepare and present the value proposition of the industry solutions, develop marketing tools that support the sales process

- Successful track record in managing various aspects of industry marketing, demand programs

- Excellent oral, written communication and presentation skills

- High energy, collaborative, innovative, results-driven self-starter who takes initiatives

- Excellent understanding and experience with various marketing tools and digital marketing processes

Qualification and Experience:

- 10+ years experience in industry/solution/product marketing roles for Healthcare, Life Sciences OR BFSI at leading Cloud SaaS companies