Director - Product Initiatives/Brand Management - Healthcare

Our client is a startup in Life Sciences, based in Bangalore. We have been assigned to hire a Director - Brand Management and New Product Initiatives.

We need a Tier 1 MBA, preferably from IIMs, with experience in Pharma-OTC products. The person must have exposure to product marketing and branding in the pharma/healthcare industry.

- Develop, recommend and lead the execution of marketing plans for assigned brands.

- Effective deployment of marketing budget

- Implement brand plans in both traditional and modern trade environment

- Identify trade opportunities, developing pricing and distribution strategies and trade promotions for assigned brands in close cooperation with the Sales function.

- Maintain and update competition dossiers with respect to spends/cost benchmarks etc.

- Advertising, Media and Promotion

Desired Profile:

- MBA - Tier 1 Institute

- 8-12 years of work experience

- Should be handling Pharma OTC Brand

- Currently on a salary of 75 lacs