Director - Performance Marketing & Organic Growth

Director - Performance Marketing & Organic Growth

- Owns key metrics around new customer acquisition, organic conversions, cost of acquisition, and user activation across all game categories.

- Devise innovative growth strategies, by developing a deep understanding of our target consumers

- Plan , execute & optimize top of funnel digital campaigns across DV360/ DCM / Facebook / Instagram / Google/ & other digital publishers

- Plan yearly, monthly, weekly and daily budgets

- Digital media planning of campaigns to help campaigns attain key business objectives

- Identify new growth opportunities within your channels and outside (explore new avenues/ growth hacks) to acquire new users.

- Drive continuous improvement and optimization through experiments, continuous A/B testing and generating hypotheses

- Work with teams ( internal & external ) guide them on planning & execution

- Work with team in ensuring 100% maintenance of data sheets on regular basis capturing campaign data at day, week & monthly level views

- Work with brand team & share critical data-based insights that help them plan & create better creatives, both video & static.

- Ensure adaptation of latest digital practices & tools to drive higher efficiencies across media campaigns.

- 8-10 years of work experience. Ideally, an engineer from a top engineering college would be preferred. [MBA degree would be an added advantage].

- Proven experience of handling monthly performance spends of 2Cr+

- Proven experience in handling SEO, SEM, Facebook, DV-360, CPM/ CPC campaigns at scale

- High comfort with data and strong analytical skillset

- Has experience in developing hypotheses, gathering feedback, and A/B testing them

- Experienced in handling/ setting up campaigns via AppsFlyer or other MMPs and Google Analytics.

Good to Haves:

- Experience in international marketing would be an added advantage

- Ability to run own queries via SQL would be a plus

- Has Stakeholder management and great interpersonal skills, ability to work in cross-functional projects.

- Brings an analytical, goal-driven, and positive mindset to work.

- Excellent team player and carries the team along