Director - Performance Marketing - Global Retail

12 - 15 Years

Bangalore

Posted 10 months ago

#Marketing #Growth Hacking #Retail Marketing #Marketing Head #Affiliate Marketing #Campaign Management #Digital Marketing #Social Media #Web Analytics

Director - Performance Marketing (Growth & Retention Marketing)

Job Profile:

- Work with Integrated Global Marketing team and drive execution of Growth & Retention marketing across all markets. This would encompass own site as well as 3P platforms.

- Build and manage acquisition campaigns for the brand websites across various channels including social, search, affiliates and display to drive revenue and increase ROAS

- Manage all own site paid media channels such as Paid Search, Paid Social, Affiliates, Display, Programmatic

- Manage all CRM executions in terms of batch & blast EDMs, Journey implementation etc.

- Manage and analyze budget for performance marketing spend and tracking RoAS.

- Work closely with brand & retail teams to develop digital marketing programs for effective lead generation and track the effectiveness of the programs.

- Work directly with the management to conceptualize, develop and implement of digital marketing campaigns, in terms of hypothesis building, A-B testing

- Plan and identify marketing campaigns insights for all brands on our own sites and 3PP platforms to drive online and offline traffic, conversation rate and spending

- Lead a team to people

Desired Profile:

- Postgraduate/Graduate in marketing from a premier management institute

- 12+ years in managing Digital Marketing & PPC campaigns

- Relevant digital certifications are recommended.

- Hands-on experience working on both own site and 3P marketing

- Familiarity with marketing automation tools such as Salesforce Marketing Cloud

- Familiarity with Consumer Data Platforms such as Amperity

- Familiarity with analytics platforms such as Google Analytics

- Familiarity with data visualization platforms such as Tableau

- In-platform hands-on execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google Ad Words, SEM etc to dial up revenue, ROAS targets and achieve brand objectives

- Good organizational, prioritizing, project management and time-management skills