Director - Performance Marketing - FinTech

Roles & Responsibilities :

- Execute full-funnel digital marketing campaigns including B2B user acquisition

- Work on defining the campaign strategy, bidding, budgeting, ad creation, optimization, and reporting of the key metrics

- Strong execution understanding of SEM, Display, and Social media channels with experience in handling big accounts/budgets

- Collaborate with brand, and creative team to drive KPIs through systematic creative testing focused on optimization and experimentation of newer approaches

- Run ABM campaigns on high-priority accounts

Requirements:

- 6-8 years of experience in running paid campaigns for B2B companies

- Hands-on expertise in working directly on various digital marketing platforms such as Linkedin, Google, Facebook, etc.

- Strong understanding of digital marketing, lead generation principles, and marketing best practices regarding data capture, campaign analysis, and deliverability

- At Least 1 year of Experience in using ABM tools

- Prior experience in running lead-gen campaigns across review platforms would be a plus