Posted By
Posted in
Sales & Marketing
Job Code
1144296
Roles & Responsibilities :
- Execute full-funnel digital marketing campaigns including B2B user acquisition
- Work on defining the campaign strategy, bidding, budgeting, ad creation, optimization, and reporting of the key metrics
- Strong execution understanding of SEM, Display, and Social media channels with experience in handling big accounts/budgets
- Collaborate with brand, and creative team to drive KPIs through systematic creative testing focused on optimization and experimentation of newer approaches
- Run ABM campaigns on high-priority accounts
Requirements:
- 6-8 years of experience in running paid campaigns for B2B companies
- Hands-on expertise in working directly on various digital marketing platforms such as Linkedin, Google, Facebook, etc.
- Strong understanding of digital marketing, lead generation principles, and marketing best practices regarding data capture, campaign analysis, and deliverability
- At Least 1 year of Experience in using ABM tools
- Prior experience in running lead-gen campaigns across review platforms would be a plus
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Posted By
Posted in
Sales & Marketing
Job Code
1144296