Director - Performance Marketing - Education/Media

Director - Performance Marketing

Role and Responsibilities :

- Responsible for business growth

- Lead the team in planning and executing a strategy across multiple touch points

- Providing regular feedback to the product team

- Improvement of performance Funnels

- Optimizing all channels to deliver the best ROI while ensuring targets are met.

- Ensure process improvements pro-actively and improve operational efficiency

- Periodic reporting to management on the performance of campaigns

- Gathering insights into campaigns and consumer behaviour and implementing the learnings

- Developing and executing new and innovative strategies for consumer acquisition

- Continuous experiment and run A/B Testing on campaigns, messaging and targeting to improve ROI

- Interface with key stakeholders in order to plan and execute campaigns

- Provide clear and actionable insights to the business stakeholders

- Drive execution on strategic high impact projects for steep growth

- Coordinating and driving end-to-end cross-functional projects in collaboration with business stakeholders

- Identifying high impact experiences and developing and implementing strategies to solve for the same

- Develop strong hypothesis, conduct A/B analytics and make data based recommendations

- In-depth understanding of social media marketing strategy & Channels

- Supervision and execution of all social media activities.

- Develop and manage digital marketing campaigns

- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments

- Taking Ownership toward RoI driven digital marketing i.e: user acquisition, re-marketing & re-engagement.

- Finding new ways to leverage Facebook, Twitter, etc. for professional and business purposes.

- Creating social media campaigns.

- Understands the purpose, roles, tasks, duties and responsibilities of his role and how it links to the other roles.

- Ability to analyse reports and available data to formulate business insights and decide what recommendations to make basis them.

- Ability to identify requirements of the organization's information systems and participate in decision-making processes with key stakeholders to decide what kind of Predictive and Forecasting Reports need to be created and published.

- Ability to make major decisions impacting strategic outcomes appropriately and effectively.

- Demonstrates ability to make unpopular and difficult decisions when necessary.

- Ability to handle varying amounts of information, distil key points drawing practical conclusions translating into a strong business case and business requirements.

- Ability to look beyond the obvious solutions and ways of working and create better reports or more efficient ways of reporting.

Education and Experience :

- MBA in Marketing

- 10+ Years Relevant experience(atleast 5 - 6 Years experience on app marketing)

Interview Process :

- Round 1 - Technical discussion

- Round 2 - Technical discussion

- Round 3 - Managerial discussion

- Round 4 - HR discussion