Director - Performance Marketing - Education

Manage team of 4-5 Performance Marketing across the geography and get into ground level to perform the task and achieve the business goal.

The position manages paid marketing campaigns with Monthly budgets of Rs. 5 Crores and above.

- Own end-to-end execution, measurement, reporting and optimisation of Facebook campaigns with goals to increase transactions, new users, acquired via AdWords

- Execute strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with business goals.

The role requires IC (Individual Contribution) + Team contribution and even manage external agencies.

- Managing and maintaining large keyword lists.

- Improve quality score of ads on google and optimise campaign structure

- Running A/B tests across paid search campaigns & landing pages

- Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

- Keep pace with search engine and PPC industry trends and developments

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal business goals.

Additional Information

Primary Skill sets:

- Performance Marketing

- PPC

- Paid search and Marketing

- Facebook Campaigns

- Google AdWords

- Team Management, Leadership and Result Orientation.

- Must have handled a budget of at least Rs.1 or 2 Crore per Month and above

Behavioural:

a) Radical Accountability: Run the vertical like your own business. Product is incredibly high quality with 20%+ conversion.

b) Systems Thinking: Early stage start-up hence requires incredible detail orientation and process thinking. Do-er versus a talker.

c) Extremely creative/hacker mindset with In-depth knowledge of PPC ecosystem

Backed by a reputed founder and two of the Top 3 India VCs, this is a once-in-a-lifetime chance to make tremendous wealth for an exceptional Performance Marketing Expert.

MBA is Preferred, but not mandatory.

Salary Insights:

About 15% - 20% hike may be given on the last drawn salary.

CTC also includes variable pay.

Required Qualification

Graduation - Any Graduate

in Other - Not Required Per/CGPA

Masters - Master of Business Administration (M.B.A.)

in Other - Not Required Per/CGPA

Note: MBA is Preferred, but not mandatory.

Job Insights: Important Tips to source better

Important to note for effective sourcing:

- Core experience in Online paid advertising is required.

- Check Screening question: The Candidate should be able to explain past campaigns types, performance, tools used and budgets.

- Candidate must have managed large online paid advertising budgets in excess of Rs. 1 crore or more on a MONTHLY basis.

Please source early joiners (ideally 30 / 45 days joining period). Notice period buyout option is available.

DO NOT propose candidates who have majority experience in Brand Promotions, Product Marketing, ATL, BTL, etc.

Candidate must have their own laptop with a fast Wifi connection.