Director - Performance Marketing - EdTech

About WhiteHat Jr.

An incredibly rare opportunity for a passionate person to join WhiteHat Jr., the fastest growing Ed-Tech start-up backed by BYJU's and an award-winning management team. The founder is highly reputed with a blue-chip pedigree and a history of successful exits. WhiteHat Jr. has shown blockbuster results in the first 18 months, targeting an immediate $1.1+ Billion market, enabling tremendous experience and wealth generation in a short time for a dynamic, out of the box thinker.

We are looking for a Director- Performance Marketing to run and drive the Performance Marketing, carrying the end-to-end experience from strategy to the implementation.

This role has a highly visible set of responsibilities, owning the digital marketing for a vertical (Coding/Music/Math) end to end. We are looking for leaders with a core hands-on experience towards Performance Marketing and he/she drives outsized impact in scaling the business.

The role will report to VP, Growth, India as of now and work closely with other senior leaders to develop channel specific marketing strategies and help launch new products.

Responsibilities:

- Manage the team to scale the business to 10X over next 6 months.

- Develop and drive end to end marketing strategies for all channels.

- Exceed aggressive consumer traffic, profit, and ROI goals for the performance marketing

- Manage, optimize, and expand programs for all performance marketing channels to maximize the profitability of the performance marketing spend

- Develop vendor relationship(s) to access best practices; work closely with existing vendors to ensure quality advice and guidance.

- Track, analyze, and report on key performance metrics and identify areas of opportunity to improve KPIs across areas of responsibility.

- Work cross-functionally across consumer marketing, creative, product management, and development teams.

- Demonstrate intellectual curiosity and outside-in thinking on best and evolving practices, and ensure the team is constantly at the edge of the newest high potential opportunities or ways of working

- Advise on digital and marketing best practices, the latest tools and systems.

Required Skills:

- 8+ years of relevant experience in performance marketing related channels/businesses, preferably operating large ($30M+) budgets and experience with considerable scale

- Strong experience in planning, strategizing the Performance Marketing campaigns via Facebook, Google and other social media platform.

- Deep understanding and experience across performance marketing channels, demonstrating depth and breadth of strategic and tactical knowledge of how different performance marketing channels can drive customer and business goals

- Deep understanding and experience in using data across channels to build customer centric, cross channel strategies

- Excellent leadership skills with experience managing teams remotely and working successfully cross- functionality.

- Proven ability to execute in a fast paced environment - results oriented with roll-up-the-sleeves attitude.

- Exceptional problem solving, communication, and analytical skills.

- Ability to think and act creatively, strategically, and tactically.

- Strong, relentless attention and focus to details.

- Proven ability to juggle multiple projects at one-time with very little direction.

- Strong proficiency in a multitude of performance marketing tools and platforms

- Entrepreneurial spirit, mindset and work ethic are a must.

- Should have strong connects and working experience with Performance Marketing agencies.

Behavioral traits:

- Radical Accountability: Treat your role like your own business. Product is incredibly high quality with 20%+ conversion.

- Systems Thinking: Early-stage start-up hence requires incredible detail orientation and process thinking. Do- er versus a talker

- Extremely creative/hacker mind-set with In-depth knowledge of the subject

- Performance and results-oriented

- Being relentless in pursuit of growth

This is a one-in-a-lifetime chance to have an impact on a global scale with millions of children and thousands of educators with Whitehat Jr's award-winning management team, this is a rare opportunity for a passionate, self-driven hire to see a business being built from scratch and gain life-changing experience