Director - Performance Marketing

About the job:

- At least 7+ years of experience in online marketing, with a demonstrable track record of delivering significant business growth from highly successful performance marketing campaigns in the travel industry.

- Demonstrated capability to effectively manage marketing budgets and resources.

- Hands-on expertise in running 360-degree campaigns across various online marketing channels like Google Ads, Meta Ads, X, LinkedIn and other emerging digital channels.

- Expertise in growth marketing, with a solid understanding of growth frameworks, and methodologies.

- Experience in running targeted marketing campaigns using first party, second party, and third-party data to enhance contextual relevancy and campaign RoI.

- Skilled in A/B and multivariate testing to refine and optimise advertising efforts.

- Strong analytical and problem-solving skills, with the ability to interpret and communicate complex data and insights.

- Knowledge of data privacy and security regulations such as DPDP Act, GDPR etc.

- Creative and strategic thinker, with the ability to innovate and experiment with new ideas and approaches.

- Excellent leadership and management skills, with the ability to motivate and inspire a high-performing team.

- Exceptional communication and presentation skills, with the ability to influence and persuade different audiences.

Skills: performance marketing, google ads, linkedin ads, facebook