Director - Media Planning

Media Director

Purpose: To handle Media Planning for Client accounts across all mediums

Specialties

Insight & Analytics, Social, Strategy, Mobile, Planning, Digital Activation, Data, Press, Sponsorship & Experiential, Broadcast, Search, Direct

Role / Profile:

The person would be accountable for handling implementation planning for Non - Chocolate portfolio of Mondelez.

- Manage day-to-day client interactions for campaign execution.

- Responsible for understanding client's marketing objectives/goals and agency deliverables. Should have the ability to contribute to key strategic recommendations based on client's brief and challenges.

- Should have the capability to design integrated 3600 campaigns.

- Should be the enthusiast in data mining to arrive at media platform and innovations.

- Day-to-day liaison with clients on Campaign updates / optimization / delivery.

- Responsible for contributing ideas to grow the clients business.

- Pro-actively providing the clients marketing plans with the greatest amount of value-add.

- Develops comprehensive agendas for weekly client planning/status meetings.

- Format and prepare weekly performance reports for clients.

- The track, analyze and summarize program results and progress.

- Identify incremental business opportunities.

- Provide clients with budgetary updates.

Skills Required:

- Results-driven professional

- Strong Business Acumen

- Strategic Thinker with an aggressive attitude towards implementing new Strategies & processes

- Prior Experience in handling large Client accounts.

- Hardcore Media planning experience in Traditional & Digital Media.

- Excellent communication and presentation skills

- Strong Communication & Negotiation skills

- Should be able to manage a team

Education:

Masters in Mass Communication with specialization in Media, MBA(Marketing), Masters in Statistics and have specialization in analytics.

Preferred experience background:

6- 8 Yrs in Media Planning