Director - Marketing - Telecom Business

Marketing Director

Job Description:

- Our client is a leading multinational in the TMT space is looking to hire a Marketing Director for Tanzania.

- The ideal candidate will be responsible for developing and implementing strategic marketing plans to enhance our brand presence, drive customer acquisition, and increase market share.

Strategic Planning:

- Develop and execute comprehensive marketing strategies aligned with business objectives.

- Conduct market research and analysis to identify trends, customer needs, and competitive landscape.

Team Leadership:

- Lead and mentor the marketing team, fostering a culture of creativity and performance.

- Collaborate with cross-functional teams to ensure cohesive messaging and branding.

Campaign Management:

- Oversee the planning, execution, and evaluation of marketing campaigns across various channels, including digital, social media, print, and events.

- Manage the marketing budget, ensuring optimal allocation of resources for maximum ROI.

Brand Development:

- Enhance brand visibility and positioning in the market through effective communication strategies.

- Develop and maintain brand guidelines to ensure consistency across all platforms.

Customer Engagement:

- Create and implement customer engagement strategies to improve retention and satisfaction.

- Leverage data analytics to understand customer behavior and inform marketing decisions.

Partnerships and Collaborations:

- Identify and pursue strategic partnerships that can enhance our offerings and expand market reach.

- Collaborate with sales and product teams to align marketing initiatives with business goals.

Reporting and Analytics:

- Monitor and analyze campaign performance, providing insights and recommendations for improvement.

- Prepare regular reports for senior management on marketing performance and strategic initiatives.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.

- 15+ years of experience in marketing, with at least 3 years in a leadership role within the telecom or technology industry.

- Proven track record of developing successful marketing strategies and campaigns.

- Strong analytical skills and experience with data-driven marketing.

- Excellent communication and interpersonal skills.

- Ability to thrive in a fast-paced, dynamic environment.