Director - Marketing - Technology Services Firm

Looking for a Directer Marketing for a Technology Services firm.

MBA graduate having experience in B2B enterprise software services and platform industry.

About the role

This is a senior level leadership role and we are looking for a dynamic hands on leader who can lead Marketing function. This role will be responsible for driving go-to-market campaigns, digital marketing strategy, branding, devising content writing, event management, PR & Media.

Key responsibilities -

Industry & Go-To-Market program:

- Work collaboratively with Sales teams in multiple verticals to create strategic marketing plans to support Sales pipeline and revenue objectives.

- Drive go-to-market campaigns from a marketing standpoint, in partnership with BU leaders

- Support co-branding activities with channel partners

Content Marketing:

- Manage the creation of effective marketing collaterals, white papers and other marketing assets

- Oversee content creation for website, blog, social channels, etc., ensuring relevance, effectiveness, and correctness of published content

Branding:

- Participate with Senior Management to develop marketing and brand strategies to support Organizational/ business goals.

- Ensure consistent branding across all touch points

- Maintain, update, and publish branding guidelines

Digital Marketing:

- Devise a comprehensive Digital Marketing strategy and define programs that use digital & social media marketing to increase visibility, drive engagement, and establish thought leadership.

- Responsible for Digital Marketing team to ensure the effective use of digital channels to meet sales and marketing objectives.

- Develop outreach programs to grow and engage an active community of followers: identify social media influencers and engage with them across channels to build a solid referral network

PR/Media & Events:

- Create & drive PR strategies especially for India market.

- Promote company in external event participation.

- Organize company events for customer meets & round tables for thought leadership with prospects & customers.

Customer Marketing:

- Manage customer permissions and approvals - case studies, testimonials, quotes, interviews, guest blogs, speaking opportunities at events, etc.

- Drives Sales Enablement activities - Knowledge sharing sessions about success stories and sales wins

People Management:

- Work with cross-functional teams for new business opportunities

- Enable the team through knowledge sharing on Domain, Technology and Customer Centric solutions

- Setting expectations, reviews, mentoring/coaching, deciding rewards, recognition, bonus, and promotions.

- Monitor performance and drive optimum utilization of people through efficient task allocation

- Provide technical and functional leadership, and drive innovation to successfully deliver highly critical projects.

Qualifications and abilities:

- MBA Graduate having over 15-18 years of experience in B2B enterprise software services and platform industry.

- Excellent communication skills with a clarity of thought and articulation.

- Acumen in development of marketing plans tied to sales goals, objectives, metrics and outcomes.

- Provide leadership and direction in the implementation of marketing plans, including marketing events, promotions, and branding.

- Must have outstanding writing, copywriting, and storytelling skills.

- Experience in effectively collaborating across multiple teams.

- Proven experience in digital marketing, social media, content marketing.

- Motivated self-starter with the ability to learn and adapt, expertise and passion for Customers.