Director - Marketing - SaaS

Director - Marketing

Job Role - Director - Marketing

Experience - 15-18 years

Location - Chennai

Must have :

-15+ years of experience with 3+ years in leadership roles.

- Maintain Sales platform

- Manage Company Database

- PR & Social Media

- Customer Lead generation through Google Ads

Job Description :

Roles & Responsibilities:

Position Description:

- Developing and implementing a cohesive marketing strategy and plan to increase brand awareness.

- Identify and plan impactful marketing strategies/materials with more emphasis on Digital Marketing.

- Build, manage and coach a high-performing marketing team.

- Drive the implementation of marketing campaigns that meet business objectives and drive leads.

- Collaborate with market researchers and analysts to gather customer insights.

- Conduct market analysis to identify challenges and opportunities for growth.

- Build relationships with media and stakeholders through creative PR strategies.

- Participate in the quarterly and annual planning of the company's

- objectives and marketing budget.

- Monitor all marketing campaigns and improvise where necessary.

- Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports

- Identify competitors and evaluate their strategies and positioning and devise counterstrategies.

- Work closely with the sales department to align sales and marketing strategies.

Qualifications:

The ideal individual for this opportunity brings the following to the table:

- Overall 15+ years of experience with at 3+ years in leadership role.

- Experience in driving Global marketing strategy for Enterprise Product companies, experience in SaaS product company will be an advantage.

- Master's degree in Marketing, Communication, or similar relevant field.

- Outstanding communication, presentation, and leadership skills.

- In depth knowledge of market research.

- Sense of ownership and pride in your performance and its impact on company's success.

- Critical thinker and problem-solving skills.

- Great interpersonal and communication skills