Director - Marketing - SaaS

Industry - IT-Software / Software Services

Category - Sales & Marketing

Job Type - Permanent

Job Description :

- The role will drive demand and lead generation efforts for the entire India market.

- Develop and execute a demand generation strategy to drive qualified leads and pipeline through Digital and Field Marketing.

Client Details :

Our client is a Series B SaaS Start-up backed by marquee investors. They are a work fulfilment platform for enterprises with their major operations in India and expanding to global markets.

Description :

- Lead the Demand generation team that works on Digital and Field marketing.

- Collaborate with the Sales and Category team to identify target markets and develop campaigns to reach and engage audiences.

- Drive the strategy to manage and optimise marketing automation, lead nurturing and lead scoring processes.

- Analyse and report on the effectiveness of demand generation campaigns, providing insights and recommendations for improvement.

- Manage and mentor a team of growth marketing specialists.

- Stay up to date on industry trends and best practices in demand generation.

Profile :

- 10+ years of experience in Marketing (Digital Marketing and Field Marketing).

- Must have managed a team of marketing professionals.

- Must have worked on Demand Generation through Paid marketing, Digital marketing, Field marketing, SEO and SEM.

- Strong communication, interpersonal skills.

- Ability to develop and execute strategic plans.

- Strong analytical skills and ability to analyse market trends and customer behaviour.

Job Offer :

- Industry leading compensation.

- Work directly with the Co Founders and be a part of the core leadership team.

Contact - Rahul Mishra

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