Director - Marketing - Online Retailer

Discipline - Marketing

Subsector - Marketing Managers & Directors

Location - Delhi NCR

About our Client - Our client is a well known online retailer in India with a significant presence in Fashion and lifestyle space. They have been in the forefront for initiating and developing the internet industry in India, enabling access to affordable clothes and accessories for its customers across age groups. Currently, they are looking to recruit Director- Marketing as part of their central management team, based out of Delhi NCR.

Job Description - Reporting to the CEO, you will be responsible for:

- Conceptualizing and implementing the marketing strategy for the brand

- Develop the brand identity by implementing marketing strategies targeted towards the ideal consumer segment, both from online medium and offline medium

- Formulating and managing the marketing budget, and working closely with other internal teams to ensure that the marketing initiatives are translated into increased business

- Acting as the brand custodian, and ensuring that the brand is represented in the ideal manner across all channels and mediums

- Working closely with external media agency to increase the presence of the brand from an offline perspective

- Identifying consumer trends, preferences and competitor analysis to stay up to date merchandise range for the brand

The Successful Candidate - You will be a post graduate, ideally with 10-12 years of experience in marketing/branding roles. Prior experience in managing online mediums of marketing and offline channels is a must. Furthermore, experience of having worked in the fashion retail or lifestyle industry is a preference. The client is looking for someone with excellent communication and interpersonal skills, with the ability to lead marketing initiatives for the brand in India. Considering that the company is an established name in the internet industry, you should be a great team player, have great leadership skills, be hands-on, with the ability to manage multiple stakeholders and tasks.

What's on Offer - Exciting opportunity to join a leading online fashion brand, looking to spearhead its presence in India and opportunity to work in a core leadership role.

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