Director - Marketing - Mobility/Banking Product

Role : Director - Marketing for Mobility/Banking Product Company

Location : Chennai

Organization : Mobile payment product company, HQ in Singapore

Key Duties and Responsibilities :

- Design and implement comprehensive marketing strategies to create awareness of the company's business activities

- Manage Company's website and other social media platform presence

- Produce ideas for promotional events or activities and organize them efficiently

- Plan and execute campaigns for corporate promotion, launching of new product lines etc.

- Responsible for producing valuable content for the company's online presence, editorial design and organizing the company's publications

- Conduct general market research to keep abreast of trends and competitor's marketing movements

- To be the organization's POC towards external parties such as media, stakeholders and potential clients and build strategic partnerships

- Target marketing & messaging to drive penetration in to new markets

- Implementing comprehensive marketing strategies for banks in India and ASEAN/APAC markets.

Linson Thoma