Director - Marketing - Manufacturing Firm

About Client - Manufacturer Company

Position : Marketing Director - India

Location : Mumbai

Reporting To: COO India

Criteria : MBA with 9+ Years of Experience in Brand Management & Marketing, Product Management, Category Management, Market Research, Consumer Insights, Digital Marketing ATL & BTL, and Media management. Must have strong experience in ATL - TVC -Television from FMCG, Consumer Durables, Paints industry.

Skills and Knowledge :

- Strong fit with Company Guiding Principles (Value for customers, Innovation, Leadership, People, Responsibility, Long term orientation)

- Mentality to drive and execute

- Interest and ability to work in a changing environment and passion to proactively drive change

- Sales experience and general management experience is a plus

- Makes the most of relationships with people and groups (interpersonal relationship skills) - Solid cross-functional/ cross-cultural player with the ability to interface with all levels, functions and cultures within the organization.

- Written and oral presentation skills (i.e. speaking, persuasive communication, and presenting to groups)

Interactions :

- Sales (Local)

- Product Supply Team (Local)

- Local & APAC Management Teams

- Procurement (Regional APAC)

- Product Development (Regional APAC)

- E-Commerce (Local & International)

- Agencies (Creative, Research, etc.)

Job Purpose :

- To generate profitable growth and market share through the management of the company's product portfolio, including the development of new products.

- Responsible for the planning, development, and execution of local Marketing initiatives according to the global and regional business and marketing strategy.

- Member of the local Consumer Leadership Team and gives significant input to the development of the local business strategy.

- To understand end consumer needs and translate them into products and services. Key targets are net sales, profit, market share, and brand equity.

Key Responsibilities :

- Monitor own brand and product performance, competitive performance, and market/ consumer dynamics and translate those into business opportunities.

- Define and manage the product portfolio for India. Consolidate consumer insights, best practices and trends, category, and competitive activities

- Drive a winning innovation roadmap and pipeline versus competition, in close collaboration with APAC region and global teams. Lead stage gates with the team

- Develop, execute, and monitor the Marketing Strategy, Marketing Plan, and Marketing Budget

- Develop launch support material including advertising, master trade argumentations, POSM material, online communication material

Additional Responsibilities :

- Lead local Marketing agencies (Media, Online, PR, Research); Adapt / co-develop ATL and BTL communication under the lead of the global team

- Develop close work relationships with other departments including the International Marketing community

- Bring brand and consumer mindset into the organization

- Led and develop the local Marketing and product development team

- Improve portfolio management (including NPD) and efficiency programs (cost saving, product harmonization, etc.)