Director - Marketing - IT Consulting & Services Firm

Director - Marketing

Responsibilities:

- Lead Generation: Develop and implement strategies to generate inbound leads, including content marketing, SEO/SEM, social media, and lead nurturing processes.

- Team Leadership: Manage and mentor the marketing team. Work in collaboration with the Sales team to effectively generate and close leads.

- Strategic Planning: Develop and execute comprehensive marketing strategies aligned with company objectives.

- Brand Management: Maintain and enhance brand identity, ensuring consistent messaging across all channels.

- Digital Marketing: Lead digital marketing initiatives, including SEO, SEM, and social media, to drive online presence and engagement.

- Market Research: Conduct market analysis to identify trends, customer needs, and competitive landscape.

- Budget Management: Develop and manage marketing budgets, ensuring efficient allocation of resources.

- Cross-functional Collaboration: Collaborate with sales, product development, and other teams to align marketing efforts with business goals.

- Analytics and Reporting: Utilize data analytics to measure campaign effectiveness and provide actionable insights.

- Event Management: Plan and execute events, trade shows, and sponsorships to enhance brand visibility.

Requirements:

- Proven track record of 8-12 years in marketing, with demonstrated success in strategic planning and campaign management.

- Having experience of working with IT Consulting and Services companies would be an added advantage.

- In-depth knowledge of digital marketing trends and tools.

- Strong analytical and problem-solving skills.

- Excellent communication and interpersonal skills.

- Leadership experience, with the ability to motivate and guide a marketing team.

- Results-driven with a focus on achieving and exceeding marketing objectives.

- Familiarity with CRM and marketing automation tools.

- Creative thinker with the ability to develop innovative marketing strategies.

- Adaptability in a dynamic and fast-paced environment.