Director - Marketing - IT/BPO Services

One of our client from IT space is looking for Marketing Director. The position is based out of Mumbai.

- Design, create and update sales collateral, including brochures, presentations and case studies

- Plan and coordinate participation in industry exhibitions, trade shows and other events, so that we maximize visibility and sales leads while complying with allocated budgets

- Plan and coordinate events hosted by the company for current and prospective clients to improve customer relationships and generate sales leads

- Provide inputs to the solutions, sales and delivery teams to ensure that client presentations, proposals, RFI/RFPs, account reviews

- Work with the sales, solutions and delivery teams to create white papers and articles that reflect thought leadership by demonstrating our understanding of industry trends, client needs, and how the company solutions address client needs

- Design, create, manage and update company website content, including search engine optimization (SEO)

- Design and create newsletters intended for current and potential customers

- Provide support to the sales organization regarding all aspects of marketing, including customer behavior, positioning, branding and communication

The Marketing Director will have the following profile –

- Experience in marketing of IT software, IT services, BPO services or other business-to-business (B2B) products or services that leverage delivery facilities in India to serve corporate customers in the US

- Good written and spoken communication using “American English”

- Work experience in the US is desirable, but not essential