Director - Marketing - IT

We are looking for an amazing, data-driven inbound marketer to drive the marketing funnel of our client. Will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to closure.

Responsibilities:

- Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).

- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).

- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.

- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

- Plan, edit and write content for a variety of internal communications mediums, such as a staff intranet, monthly magazine or regular email bulletin. You may also be required to work on the layout of content

- Build and manage the company's social media profiles and presence, including Facebook, Twitter and LinkedIn. Create shareable content for specific networks to spread both our brand and our content.

Requirements :

- 15+ yrs of experience with a full time MBA in Marketing. Excellent communicator and creative thinker, with an ability to use data to inform all decisions.

- Proficiency in marketing automation to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.

- Bonus skills: HTML/CSS, Adobe Creative Suite.