Director - Marketing - India Market - Media

Role - Director Marketing ( India Market)

Location - Mumbai

The Client is a media company & is a leading premium video-on-demand service for emerging markets with 9 million subscribers per quarter across nine countries. Through strategic partnerships with over 270 top studios around the world, the client brings blockbuster Hollywood and Regional movies, TV shows and Music videos in multiple languages to its subscribers. They provide unbuffered viewing experience to consumers across all mobile devices and on any network. The Client is a US based setup and have a presence in Mumbai, Delhi, Pune, Dubai, Beijing, Kuala Lumpur, Jakarta and Bangkok.

KEY RESPONSIBILITY AND ACCOUNTABILITY

Main duties and responsibilities

1. Responsible for :

Customer Acquisition for their platform. This will majorly involve acquiring customers and running engagement programs to achieve subscription and audience metrics for the media business to monetize.

Delivery of the Subscription revenue Target for the platform via upsell and direct paying subscriber programs.

Ensure a high rate of renewal and maintenance of the Subscriber Billing Months objectives to ensure that the subscription targets are met at the desired arpu.

Recommend and implement required changes in the pricing mix to ensure that the abandonment rate is minimized, so that every subscription opportunity is maximized.

Introduction of payment mechanisms to ensure that all payment modes are accommodated

Promotions with payment partners to drive both acquisition and subscriptions

Develop and implement Affiliate programs @ one per quarter to maximize acquisition and subscription impact.

Delivery of the audience and resultant metrics on the nonpaying base to enable the media sales team to maximize monetization objectives.

Positioning the company as a media company with consumers and partners alike in the market

Defining the Go To Market Strategy for the service to be launched in the market

Owning the execution plan across all consumer touch points on all mediums that are relevant

Owning the budget that has been allocated and ensuring that the all spends are within the approved budget

Defining the scope of work for the agency and working with them to achieve the same in the timelines that have been discussed

Gathering market intelligence of the stakeholders and competitors alike on a weekly basis

2. Think outside the box in a challenging, growing and sometimes ambiguous digital environment; being resourceful and creating constructive and innovative solutions along with supporting business cases

3. Defining the scope of work and managing, team members who would be reporting into this position for the acquisition and engagement programs.

4. Manage stakeholders (internal and external) and coordinate proper channels of communications to ensure project timeline adherence with various teams within the organization that includes business development, insights, technical, content, brand sales and corporate

5. Monitor performance of new initiatives, existing business ventures with enabling partners/vendors

6. Where applicable, participate at industry events and tradeshows.

FUNCTIONAL COMPETENCIES

1. 15 + years of Experience in direct digital marketing and digital branding in the country

2. Contacts within the key publisher ecosystems that include FB, Google, Yahoo to be able to get the required access in these systems to create high value partnerships based on access to insights and tools as compared to a transactional only relationship.

3. Ability to deal with partners at a senior level

4. Experience in managing media plans and launches with clear deliverables on reach and impact

5. Confidence to present, communicate and debate with Senior Management and external stakeholders.

6. Keep track of developments in the digital space and how the customer is interacting in this space and hence map behavior