Director - Marketing - FMCG

Marketing Strategy & Execution

- Drive growth agenda for Portfolio of category - Responsible for shaping the marketing strategy. Business Performance by meeting committed: Net Sales Revenue, gross margin, MAPE targets, net margin for portfolio of brands.

- Define and implement go-to-market strategies - ATL/ BTL mix and budget, media mix, launch/re-launch/exit-decisions.

- Drive Portfolio Expansion. Deeper industry and consumer insights to ensure we continue to expand the portfolio to increase total addressable market and drive improvement in return ratios.

Strategize action around Consumer Empathy

- Delivering to our consumers' needs and engaging through Iconic and first of its kind campaigns - Hyperlocal marketing, Leveraging AI to hyper personalized campaigns.

Brand Communication, Media Strategy & Planning

- Lead Brand Team and manage internal Cross Functional Teams on key projects/interventions to deliver on brand objectives.

Leading Digital Transformation & People agenda