Job Details :
- You will be responsible for strategizing, budgeting and executing medium-long term marketing strategies for your business vertical.
- Closely working with the sales team to capture consumer insights.
- Measuring and reporting performance of growth marketing campaigns at a cohort level and assessing against goals (ROI and KPIs)
- Identification of new markets/opportunities for growth in India (Tier 2-3) and International markets
Desired Candidate profile :
Having a deep understanding and expertise in digital marketing tools & brand-marketing with at least 4+ years of digital marketing experience handling performance marketing efforts for digital-first brands will be instrumental for this role. B2B/ B2C sales experience or/and product experience in tech companies will be an added advantage
Key Qualification :- MBA or B. Tech. from a Tier I college
- 4+ years working experience in digital marketing and/or product growth
- Deep understanding of Mar-Tech a must
- Prior experience with content-led marketing is a plus
- 2+ years of strategy consulting experience is a plus