Director - Marketing/Digital Marketing - IT Services/Product Firm

Please go through the description given.

- Lead and manage lead-generation campaigns that drive measurable results, including email, webinar, social media, case studies, customer references, and events

- Develop a comprehensive Lead generation program working closely key stake holders to coordinate go-to-market strategy and execution campaigns to ensure pipeline and revenue goals are met

- Lead overall messaging, development, production and distribution of corporate content, including web pages, blog posts, case studies, white-papers, and other materials as needed etc.

- Review, evaluate, and prioritize current and proposed marketing enhancements against business and customer needs.

- Manage Comprehensive account based marketing program across named accounts

- Manage, Coach, and Mentor team members, maintain budget and develop tracking mechanisms.

- Creating thought leadership content and influencer engagement strategies

- Communicate report and share key programs and results on a consistent basis.

Desired Profile :

- 10-12 years of professional work experience, including at least 3 years in a managerial role in IT Services/software company

- Strong communication skills with proven experience leading marketing teams

- Extensive experience with digital marketing including SEO, SEM, PPC, content marketing and Account Based Marketing etc.Highly-knowledgeable on all aspects of offering, segment, partner and account-based marketing

- Strong analytical abilities combined with experience forecasting and managing budgets against aggressive ROI/KPI goals

- Passion for turning quantitative and qualitative data insights into actionable marketing recommendations with a demonstrated history of developing marketing programs that have a positive direct impact to revenue

- Outstanding organization, planning, and problem-solving critical thinking skills

-Ability to build, manage and influence virtual teams

- Ability to interface effectively with all levels of management and functional disciplines, both within and outside

- Strong influencing and consensus-building skills.

Reporting to : CMO.

Linson Thomas