Director - Marketing - Digital

Director Of Marketing

Summary:

- The Director of Marketing manages several overall Client relationships, or several lanes within one larger client relationship.

- Leverage a keen understanding of Client marketing and business objectives to develop high level customer communications that drive desired customer behaviour and are passionately aligned with the Client's brand positioning.

- Lead the integration of key company capability areas to ensure adherence to strategic plans and objectives. Manage resource allocation profitably.

- Ensure deliverables meet strategic requirements of the Client, add value to the client, and meet our quality standards.

Qualifications:

Job Experience

- 10+ of overall experience with 7+ years in sales and atleast 3 years in Digital Marketing and Brand Marketing

- Experience leading cross functional teams in creating integrated marketing programs for global brands

- Proven business development experience - leading RFP development and pitches for global brands

- At least 4+ years of Digital agency experience required

Education

- Bachelor degree required. Master degree preferred.

Skills

- Strong communication and presentation skills

- Strong leadership skills

- Strong people management skills

- Strong client management skills

- Strong analytic and strategic abilities

Responsibilities & Essential Job Functions:

- Program Development and Execution

- Leads and manage multiple client relationships, serving as the primary and high level contact to articulate our company view on strategy and business philosophies

- Sells in new project ideas to client that aligns with their business, customer and brand goals

- Manages clients expectations, pushing back when necessary

- Proactively solicits feedback from the client on team and relationship with our company.

- Supports new business initiatives within your own client and other potential clients

- Facilitates and own all legal contracts for your client

- Owns and communicate to the extended internal team, the overall client vision and the vision for all marketing programs for your client's business

- Owns financials for the client - steering forecasts, budgets, and investments- resolving any issues with the client, senior leadership or finance when necessary

- Oversees all deliverables of the extended internal team to ensure clients expectations are being met - highlight issues to the client when necessary

- Keeps Executive sponsor on the business apprised of any issues with client i.e. missed deadlines, client strategy issues, etc.

- Aligns business appropriately with the right staff - ensure the capability mix is correct and that the marketing team is leveled appropriately to deliver i.e. all clients have someone to engage with as needs on a project arise

- Incorporates the Delivery Management team on projects when scale and complexity of the work requires their expertise - outline and monitor rules of engagement for Marketing and Delivery team

- Ensures team delivers high quality work on strategy, and on time

- Develops relationships with the extended team that enhances the teams ability to deliver excellence

- Develops case studies on your business

- Experience bringing digital campaigns including: web asset development, digital campaign orchestration, building a brands social media presence, community management, web video production, earned media campaigns, and facebook applications.

- Demonstrated ability to develop a strategic plan for building a brand through digital marketing and social media.

- experience working collaboratively with a brand team and creative agencies to create integrated online and offline campaigns that deliver brand messages in the digital space.

- A thorough understanding and appreciation for the new media landscape and the ability to evaluate and recommend new technologies and solutions.

- Perform detailed evaluation of client business environment including customer needs, capabilities/assets, and competitive realities to identify unique market opportunities and threats

- Lead the design of insight driven digital strategies from opportunity identification through to experience definition. Structure and present recommendations to senior client leadership for approval

- Partner with Creative, Technology, Analytics and Account Management to ensure successful project handoff and work is appropriately positioned for long-term success

- Contribute to or lead new business development, recruiting, team skill development, and digital "evangelization" initiatives

Strategy

Understands fully the client's business including:

- Economic levers

- Industry

- Organization

- Customer needs

- Develops overall strategy for clients business

- Develops and deliver strategic client presentations or recommendations or lead strategic discussions

- Provides solutions and ideas for clients unique challenges

- Identifies key customer insights that drive behavior change - ensure marketing programs consider these insights

- Helps architect the customer experience

- People Management

- Develops people within the team and across capabilities by coaching, identifying areas for growth, celebrating successes, managing promotion process, keeping an open dialogue with your team, identifying training opportunities

- Manages Managers or ADs on the team by providing guidance, establishing goals and providing an appropriate level of feedback on a regular basis

- Establishes and grows relationships across capabilities

Other Functions That May Be Required

- Travel

- Participation in internal initiatives - i.e. Offering Development, Training Module Development, New Business Pitches, etc.

Please mail your CV with the following details:-

Subject Line: DIRECTOR OF MARKETING

Total years of experience:
Current CTC (fixed & variable):
Expected CTC:
Notice period:

NO CV's shall be processed without the details mentioned ,

Please send your CV @ anushri.verma@virtuos.com Excellent remuneration to qualified candidates