Director - Marketing - BFSI

Director of Marketing

Position Name - Director of Marketing

Location - Mumbai / Thane

Experience Range - 10 - 15 years

Mandatory Requirement:

- 10+ years of relevant experience in corporate, product and lead Generation Marketing

- Experience of managing several projects simultaneously on complex topics

Job Roles and Responsibilities:

- Lead and execute product marketing strategies.

- Develop marketing plans to support new and existing products. Ensure consistence of messages across channels and monitor lead gen, client acquisition, market awareness and stakeholders.

- (users, clients, merchants) satisfaction through NPS or other tools

- Facilitate customer and market research, methodology and integrate findings in communication messages and marketing supports of findings.

- Define and execute product's go-to-market plan.

- Manage inbound Marketing and lead Generation.

- Generate and increase leads to identify potential opportunities by building inbound and outbound strategy.

- Execute omnichannel lead Generation strategies, monitor efficiency by channel and sales targets in coordination with Business Development teams.

- Manage and optimize overall Marketing and communication budget.

- Develop a reliable and cost-efficient network of agencies and partners.

- Ensure ROI on inbound and outbound marketing campaigns.

- Optimize omnichannel mix to ensure optimal coverage within budget constraints.

- Promote and develop marketing and communication:

- Responsible for developing and executing the overall online and offline communication and brand awareness.

- Review and refine the analysis of the performance of promotions and events campaign Define and implement local press relation strategy and crisis communication.

- Maintain and enhance all product-related information.

- Design and produce all sales related materials, including but not limited to presentations, advertisements, and social media posts.

- Manage Marketing team and responsible for recruitment, performance appraisal, objective settings,

Qualification and Experience: Master's degree (MBA, Mass Communication) or higher

Technical skills:

- Complex project management

- Product development

- Omnichannel marketing agency management

- Corporate strategy

- Market and value chain analysis

- Issue analysis

- Oral and written communication

- Fluent in English

- Digital first and offline (press, OOH, PR) experience.

Soft skills:

- Excellent communication

- Rigorous and organized

- Proactive mind set

- Curious and hands-on (roll up your sleeves), collaborative style of working

- Attracted by new technologies

- Confidence and independence to express opinions to global, regional and local management

- Leadership that energizes the team and peers

- Autonomous with the ability to make and implement decisions

- Business oriented with a passion for building the business

- Customer oriented with a passion to delight both the internal and the external customer

- Respect to the multi-cultural nature of the organization, and the ability to work with an exciting and diverse community.

KEY STAKEHOLDERS:

- Marketing Director will interact with

- Internal stakeholders

- All departments' members and heads of the company: IT, Sales, , Accounts, Product, Finance, HR

- Functional Marketing and product heads & strategy head in at Regional and Global

- External stakeholders

- Communication partners: Press agency, Online marketing agency, designer, journalists, etc.

- CSR partners: NGOs

- Public Relations: Consulting partners, associations of merchants

Other Details:

Report Line: Chief Operating Officer