Director - Marketing Analytics - BFSI/KPO/Internet/Online

- Lead the analysis of customer, and marketing data to identify opportunities to increase effectiveness

- Lead the impartial evaluation of all marketing activity

- Develop and track appropriate metrics to estimate the impact of new strategies / decisions / initiatives and determine if the impact is driving the business materially in the right direction

- Convert business questions into analytical problems and implementable data analyses

- Communicate complex concepts and the results of the analyses with clear and effective communication and visualization (e.g., Excel Charts and PowerPoint slides) to all levels

- Co-ordinate with relevant functions to ensure good data quality for analysis

- Define and automate standard reports and analysis to drive team efficiency

- Manage multiple priorities through solid Project Management practices

- Identify optimization opportunities across Marketing functions

- Lead the marketing analytics matrixed team

Competencies

- Min. 7 years of total work experience, of which 4+ years of relevant marketing analytics experience in the Customer centric business

- Good base understanding across the full marketing mix

- Strong knowledge of mobile and web data analysis and associated tools

- Proficient with some programming / database querying tools (R, Python, SQL, etc.)

- Excellent ability to interrogate large datasets to identify key insights, trends and opportunities

- Experience in rigorously analyzing tests and activities to determine current and potential effectiveness

- Experience of leading analytical teams and working in matrix organizations, preferably across locations

- Experience in being in a leadership role and having to stand up for convictions / point of view