Director - Marketing

Brand planning

- Ideating and strategizing 360-degree marketing campaigns for launch and sustenance campaigns

- Create Viral and Organic reach for the content via innovative social and PR campaigns for digital & social mediums

- Finalization of the launches and brand sustenance activities in coordination with the business heads

- Work closely with the programming and consumer research & insights teams for developing the brand calendar for the entire year

- Support the brand with high quality, timely marketing inputs and implement tactical plans / programs to maximize the value of the brands through launch, growth & other phases

- Understanding the social media analytics and generating insights out of the same. Management & leveraging social media & online reputation management of the brand.

Consumer Strategy & content design

- To work closely with the consumer insights and content team to steer the content design strategy

- Lead bespoke soul to screen (consumer centricity initiatives) for Zee TV and bring insights to tangible action

- To actively use qual and quant data sources to influence and correct content and marketing strategy

Execution

- Identify potential brand partnerships & strategy tie ups with media and non-media partners (internal & external) for effective campaigns

- Oversee execution of communication strategies for the brand/ channel, new show launches and sustenance activities

- Ensure support from the sales team

- Constant innovation in terms of media and marketing strategies to keep ahead of competition

Budget allocation & cost effectiveness

- Responsible to finalize the budget in accordance to the Marketing head and tracking the same for launches, sustenance or trade activities

- Analysing the value add of the campaign

- Cost effective and ROI driven media planning & buying activities