Director - Investor Services Marketing

Job Title - Director - Investor Services Marketing

Department - Marketing & Communications

Manager - Marketing Head / Business Marketing Lead

Location - Mumbai

Objective

Enhance overall brand and market reputation across Investor Services businesses such as Capital Markets, Industrial, Retail, Hotels & Hospitality, Land, Residential and services such as Research through aspects of Marketing Strategy, Media, Events, Property Marketing, Content marketing, digital marketing and business development sales support.

Accountabilities

Marketing Strategy/Planning

- Develop and execute a marketing and communication strategy in support of business goals.

- Create and own process to find integration and alignment with broader investor marketing campaigns and tactics by driving collaboration on initiatives such as editorial, event, campaign and content calendars; yearly marketing plans; budget system practices; national marketing integration and best practices implementation.

- Map out content strategies, leverage data and research to develop breakthrough content themes/topics and execute plan to develop the assets that support marketing objectives. Create and oversee a full lifecycle content strategy with goals to drive brand awareness, leads, web traffic, business growth and conversion

- Develop data driven insights via analytics and drives usage of insights by Marketing and business teams

- Define key performance metrics; monitor, measure and communicate results of marketing and communication tactics via dashboard. Use metrics analysis to drive future results.

Integrated Marketing Efforts

- Design and implement marketing programs that drive sales and include messaging, competitive analysis, content marketing, events, sponsorships, direct marketing, digital campaigns and account-based marketing. Drive efficiency across the Investor Services platform.

- Partner with the creative services, research and PR teams to ensure that marketing efforts of the business lines are fully integrated and serviced by all areas of the marketing team.

- Acts as champion of broad campaigns crossing multiple business lines to ensure optimal impact of JLL marketing efforts. Responsible championing joint efforts between all business lines with regards to event, sponsorship, advertising, PR, promotion and other program marketing spend.

Competitive and Client Intelligence

- Maintain knowledge of our competitive and client intelligence to develop an appropriate competitive positioning strategy

- Partner with Research and PR team to deliver strong thought leadership, transform analytical information into client-friendly and consumable content.

Qualifications & Experience

A management graduate with 6-10 years of experience, encapsulating various marketing skills (brand, marketing and offline marketing).

- Experience working in heavily matrixed environments and leading by influence

- Expertise in influencing business strategies and aligning communications with commercial objectives

- Ability to adapt plans and priorities to address resource and operational challenges, industry shifts and economic changes

Behavioural Competencies -

- Strategic Thinking & Leadership

- Effective mix of strategic and tactical thought process

- Excellent grasp of language as well as content generation, marketing, management and generation

- Experience working in heavily matrixed environments and leading by influence

- Expertise in influencing business strategies and aligning communications with commercial objectives