Director - Growth Marketing - Digital Venture - Consulting Firm - IIT/IIM

If you have a passion for all areas of growth, launching effective campaigns, tracking and analyzing their results, and improving with every iteration, this role is for you.

We are looking for leaders, who have worked as Founder/ Co-founder for a Large tech company from seed to large startup journey. ( IIM/ IIT preferred)

The ultimate success of a Growth Architect hinges on their ability to lead their peers while influencing decision makers, both internally and externally.

We are a global team of the most accomplished business leaders, designers, engineers, growth experts and product builders you'll find anywhere. The new business ventures we create build strategic advantages for some of the world's most important companies, and help them get to the next horizon of digital innovation.

Role:

- Define multi-channel growth strategies based on product needs: SEO/ASO, SEM, DSPs, social paid and community/influencer development, word of mouth, email marketing, push notifications, traditional, mobile native and web, programmatic display and setting up growth / sales team functions

- Define, execute, analyze, and optimize A/B and multi-variant tests

- Implement market viability tests, price testing, competitor research and branding tests

- Prepare growth strategy documents, frameworks, and guidelines for internal and external use

- Identify, recruit and train the next generation of Growth Architects

- Leverage personal network and knowledge of digital tools to drive competitive advantage

- Convert insights into action - see customer acquisition process through from ideation to execution

- Define and validate core KPIs, such as cost per metrics, retention, ROI and LTV to drive the business

- Design holistic lead generation and nurturing campaigns, leveraging marketing automation and CRM functionalities

- Contribute to the development of thought leadership across a range of emerging business, technology and growth topics

- Vet and build out our growth marketing tech stack partnerships

- Coach and mentor the Growth team in both technical and core competencies

- Work with the Growth teams internationally to define, adopt and improve existing practices

- Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity

Skills & Qualification:

- 12+ years experience of leading growth marketing teams, managing and optimizing in a hands on performance marketing role in a start-up and/or digital environment, actively acquiring users and/or growing and retaining a more mature digital business

- A proven track record of success in scaling digital business through cross channel user acquisition, conversion and retention initiatives

- A passion for building, bringing to market, and scaling digital products and services

- Entrepreneurial spirit to help us shape our growth initiatives and company

- Experience scaling web based and native mobile products and services

- Experience launching multiple digital products.