Director - Growth - D2C Business

Director - Growth | D2C

Position Name : Director of Growth

Location : Bangalore

Experience Range : 8+ years

Mandatory Requirement :

- Prior experience with Direct-to-Consumer (D2C) brands.

- Worked on scaling initiatives.

About the client :

- A prominent and rapidly expanding Direct-to-Consumer (D2C) consumer brand.

Job Roles and Responsibilities :

- Seeking a dynamic and strategic leader to join our team as the Director of Growth.

- This role is pivotal in driving and optimizing growth initiatives for our Direct-to-Consumer (D2C) business.

- The ideal leader will have a proven track record in scaling consumer brands, leveraging digital marketing strategies, and optimizing customer acquisition and retention efforts.

Responsibilities :

- Develop and execute comprehensive growth strategies to drive revenue and market share for our D2C business.

- Lead the planning, implementation, and optimization of all digital marketing campaigns and initiatives to achieve growth targets.

- Collaborate cross-functionally with Product, Marketing, and Sales teams to align growth strategies with overall business objectives.

- Utilize data-driven insights to identify opportunities for customer acquisition, conversion rate optimization, and lifetime value enhancement.

- Implement robust performance tracking and reporting mechanisms to measure the effectiveness of growth initiatives and adjust strategies as needed.

- Lead and mentor a team of growth marketers, providing guidance and support to foster a culture of innovation and excellence.

- Stay abreast of industry trends, competitive landscape, and emerging technologies to drive continuous improvement and innovation in growth strategies.

Qualification and Experience :

- Proven track record of 8+ years in growth marketing roles, ideally within the D2C sector.

- Demonstrated success in scaling consumer brands and driving significant revenue growth through innovative marketing strategies.

- Expertise in digital marketing channels, including SEO, SEM, social media, email marketing, and affiliate marketing.

- Strong analytical skills with experience in data analysis, A/B testing, and performance metrics.

- Strategic thinker with the ability to translate insights into actionable growth plans and initiatives.

- Excellent leadership and communication skills, with the ability to influence and collaborate effectively across teams and levels of the organization.

- Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.

Other Details :

- Opportunities for making a significant impact along with exciting perks.

- Work from office, Location at the heart of the city.