Director - Digital Products - FMCG Domain - Media Firm

About client:

Our client is the world's largest media investment company. In fact, they are responsible for one in every three ads you see globally. In this role, you will be leading the advocacy narrative for a large cluster of brands for the largest FMCG organization in India.

BEST THINGS ABOUT THE JOB:

1. Strategic Leadership Opportunities: As the Director of Product Marketing, you will play a pivotal role in shaping and driving the product marketing landscape for a leading consumer goods company. Your strategic insights and hands-on expertise will directly impact product marketing campaigns, contributing to the organization's growth and market dominance.

2. Transformational Role: In just three months, you'll immerse yourself in the product marketing landscape, and within a year, you'll lead process excellence, innovation, and collaboration. This dynamic progression will challenge you and provide a platform to showcase your capabilities in product marketing strategy.

3. Global Exposure and Collaboration: Working closely with global and APAC teams will allow you to collaborate across diverse markets, cultures, and strategies. Your insights will contribute to a cohesive global product marketing strategy, expanding your professional horizons.

4. Innovation and Creativity: The role offers the chance to introduce innovative product marketing strategies, technologies, and creative campaign approaches. Your ideas will drive exceptional results, ensuring that your creativity is recognized and celebrated.

5. Established Industry Leader: The FMCG brand is a market leader in the fast-moving consumer goods sector. Working with them means being a part of a company that values excellence, growth, and innovation. Your efforts will be instrumental in shaping the product marketing landscape for this industry giant.

REQUIRED EXPERIENCE:

- You bring a proven track record of at least 5 years in product marketing, with progressively increasing responsibilities.

- Extensive hands-on experience with Google, Meta (Facebook, Instagram), Google Ads Data Hub, Snapchat, Spotify, and Programmatic Advertising platforms like The Trade Desk and DV 360.

- Working knowledge of Customer Data Platforms (CDP), Data Clean Rooms, First Party Data enhancement tools, and techniques.

REQUIRED COMPETENCIES:

- Digital Marketing Expertise: Demonstrated expertise in digital marketing strategies, including SEO, SEM, social media, email marketing, content marketing, and more.

- Data Analysis: Proficiency in analysing data to derive actionable insights, track KPIs, and measure the effectiveness of campaigns. Experience with tools like Google Analytics, marketing automation platforms, and CRM systems.

- Process Optimization: Proven ability to design, implement, and optimize processes to improve efficiency and effectiveness. Knowledge of methodologies such as Lean, Six Sigma, or Agile is a plus.

- Project Management: Strong project management skills, including the ability to prioritize tasks, manage timelines, and ensure successful campaign execution within deadlines.

- Collaboration: Excellent communication and collaboration skills to work effectively with crossfunctional teams. Ability to lead, inspire, and influence team members to achieve common goals.

- Technical Proficiency: Familiarity with various digital marketing tools, software, and platforms, including advertising platforms, marketing automation software, and CMS systems.

- Effective Communication: Strong written and oral communication skills in English, with the ability to articulate ideas clearly and persuasively. You can communicate complex concepts to both technical and non-technical stakeholders.

- Extreme Ownership: You take full ownership of your projects, campaigns, and decisions, embracing accountability and driving results. Your proactive attitude ensures that challenges are met head-on.

- Strategic Thinking: You possess a strategic mindset, able to analyze the bigger picture and translate it into actionable digital marketing strategies that align with business goals.

- Innovative Mindset: Your creative thinking and willingness to explore new ideas contribute to the constant evolution of our digital marketing efforts.