A leading PR and Digital Media Agency is looking for Director- Digital Media and Content Strategy
- Manage current Plans and execute all web, SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Should be able to improve brand and site visibility within major search engines for important keyword phrases and increase organic traffic.
- Design, build and maintain social media presence of the clients
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Create reports, SEO audits for the company & manage Digital Marketing tools for the company.
- Build branding initiatives online, Manage Social Media Platforms, interactions/engagement,
- Instagram, Pinterest, SlideShare, etc. to leverage engagement opportunities with prospects, customers, and other influencers.
- Developing and executing a comprehensive content promotion/syndication strategy focused on high-quality content.
- Run lead generation based ad campaigns on Facebook, LinkedIn, Twitter
- Monitor trends in Social Media tools, applications, channels, design and strategy.
- Managing Ad Campaigns, Social Media & Google Analytics Goals & generate reports. Execute marketing designs and activities to establish and maintain brand presence in the market.
- Write blogs and articles
- Create content strategy as per client objective
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