Director - Digital Marketing - Residential Advisory Services

Director - Digital Marketing, Residential Advisory Services

About the role :

We are looking for a seasoned marketer to build the Homes brand and business online. The ideal candidate understands how to use paid and owned media channels to drive significant, measurable results. The Director is a key contributor working directly with executive leadership to own acquisition efforts and rapidly increase reach, engagement, revenue, and retention of our residential property marketing business online.

Responsibilities :

- In this role you will be responsible for planning performance marketing campaigns to acquire new D2C customers through website, social media, and content marketing strategies.

- You will collaborate with key partners across our company including sales, strategy, operations, research, and analytics to develop plans to deliver marketing and revenue outcomes

- Develop precise segmentation and targeting protocol, creative direction, and positioning

- Manage performance marketing partners, budgets, timelines, outcomes, and ROI

- Develop SEO leadership, web traffic engagement and conversion optimisation strategies

- Manage and develop the digital product inventory, CRM database and the website CMS

- Map, measure and automate the customer journey from acquisition to sale for continuous improvement of the business process and sales lifecycle

- Build the nurture and lead capture program across the funnel

- Review design direction to support creative positioning and sales narrative

- Develop innovative launch, platform, and property marketing campaigns online

- Establish strong relationships cross-functionally across marketing, sales, operations, and technology to drive business results

- Continuously optimize our acquisition funnel and product onboarding, through rigorous experimentation and testing to grow customer acquisition and conversion efficiency

- Build systems for forecasting, measuring, and reporting on the performance of campaigns

- Monitor industry and competitors to develop a best-in-class customer experience and identify trends

- Establish comprehensive quality control standards

- Maintain influential knowledge of real estate, design, and media trends

- Evaluate and develop new digital marketing channels

Sounds like you? To apply you need to have :

- 8-10 years' experience marketing to D2C customers on digital, experience in real estate preferable

- Expert understanding of media growth strategies, A/B and multi-variate testing, customer journey mapping

- Mar-tech expertise with Google Ads, Search Console, Programmatic (PPC / SEO / SEM tools), Facebook, Instagram, Native Networks, Google / Adobe Analytics, Drupal / Sitefinity / AEM (CMS), SalesForce / Microsoft Dynamics (CRM), WhatsApp for Business / Drift (Chat), Eloqua / HubSpot / Marketo (Automation), Database enrichment (CDP), Conversion Optimization and Personalization Tools.

- Strong project management, analytic and interpersonal skills

- Writing briefs

- Developing and organizing campaign projects and assets

- Timely communication coordinating all stakeholders

- Managing timely delivery and outcomes

- Motivated and independent act with precision and initiative