Director - Digital Marketing - Mfg

SHAHI Exports Pvt. Ltd. is engaged in the manufacture and export of readymade garments in the International market. It is No 1 .Export house of India having an annual turnover of 450 million USD.

The Group is into manufacturing of a wide range of Men’s, Ladies wear, Kidswear and also in Home products. SHAHI group has all the modern units equipped with state-of-the-art technology giving the best to its buyers. It caters to a versatile client base of US & European market like Walmart, Target, A&F, Hugo Boss, FCUK, H&M, Liz Claiborne, GAP, CK, Espirit, Zara etc.

SHAHI Group’s commitment to quality can meet global quality standards. Its ranking given by J.C.Penney, the world-renowned departmental stores, is one of the best in Asia.

Job Description

The Digital Marketing Director will develop and steer marketing campaigns across all digital media channels (Search Engine Marketing, Search Engine Optimisation, Google Display Network, Display Advertising, Facebook Ads, Affiliate Marketing, Remarketing, Email Marketing) in the region that relate to bhane’s products in an effort to convert a browser to a buyer. By thoroughly understanding bhane’s initiatives and goals, he/she is expected to produce, deliver and optimise highly effective campaigns that have a direct and measurable effect on sales and profit figures. The Digital Marketing Director will work closely with bhane’s Managing Director, Brand Manager, PR Manager, Offline Marketing Director and the Content team to provide suggestions for improving and tracking the strategy.

Responsibilities and Tasks:

- Defines and implements the Digital Marketing strategy in line with the overall business strategy to ensure the growth and profitability across all digital marketing channels

- Provides leadership, motivation, performance management and mentoring to team to maximise the results of the above channels; reports team members’ performance back into Digital Marketing Director

- Liaises with other department heads such as buying, content, IT to drive overarching business strategy

- Guide and mentor the Digital Marketing team to produce, deliver and optimise highly effective campaigns that are proven to have a direct and measurable impact on sales and profit figures.

Desired Skills & Experience

Key Performance Indicators

- Orders

- Revenue

- Cost per Order (CPO)

- Cost Revenue Ratio (CRR)

- Customer Acquisition Cost (CAC)

- Basket Size (Average Order Value)

- Click-through Rate (CTR)

- Conversion Rate (CR)

- Degree to which Digital Marketing channels are deemed high performing

- Levels of motivation and delivery of the Digital Marketing team

- Timeliness, frequency and clarity of communication with the Digital Marketing team.

- Levels of awareness in the Digital Marketing team of objectives and relative performance

Interested Candidates kindly send across your resumes to acquisitiontalent123@gmail.com