Director - Digital Marketing - Gaming Industry

Company - A leading Gaming industry

Industry - Any Startup industry would work.

Location : Mumbai

Designation - Director Digital Marketing

CTC - Good Package with ESOPS

- 5+ years of experience with a proven track record of driving user growth through effective marketing campaigns and growth hacks across different channels(not necessarily Facebook & Google).

- 2+ years of hands-on experience working on multiple digital advertising platforms (with expertise in Facebook and Google)

2+ years on marketing & advertising analytics tools like/similar to Appsflyer/Google Analytics.

- Lead and manage growth marketing strategies that can move the needle across the company's revenue & subscriber growth goals.

- Innovate growth hacks as simple as text changes on a page to multi-dimensional, long term bets that require cross-functional(product, tech and analytics) alignment and initiatives.

- Obsession around customer behaviour, customer segmentation and targeting to ensure sharp targeting of customers with relevant communication.

- Work and lead the cross-functional effort by closely working with product, tech & analytics to understand the complete customer journey and ideate around interventions to improve customer experience, thereby improving subscription conversions.