Director - Digital Marketing - B2B

Director - Digital Marketing - B2B

Key Responsibilities:

- Develop and implement comprehensive growth strategies leveraging digital marketing, performance marketing, and data insights to expand market share and increase revenue for the company.

- Analyze market trends, customer insights, and data analytics to identify growth opportunities and optimize marketing campaigns.

- Lead cross-functional teams to execute growth initiatives effectively and efficiently, collaborating with sales, marketing, product development, and other departments.

- Establish and track key performance indicators (KPIs) to measure the success of growth initiatives and adjust strategies as needed.

- Stay updated on industry developments and competitor activities to maintain a competitive edge in the logistics sector.

- Build and maintain strong relationships with key stakeholders, including customers, partners, and investors.

- Provide leadership, guidance, and support to the growth and revenue team, fostering a culture of accountability, innovation, and continuous improvement.

Qualifications:

- Bachelor's degree in business, marketing, finance, or related field; MBA or advanced degree preferred.

- 5-7 years of experience in a senior leadership role, with a proven track record of driving growth and revenue in the logistics/ecommerce industry.

- Deep understanding of digital marketing, performance marketing, and data analytics principles and techniques.

- Strong analytical skills and the ability to translate data into actionable insights to drive business decisions.

- Excellent communication, presentation, and negotiation skills.

- Proven leadership abilities, with experience building and managing high-performing teams.

- Strategic thinker with a results-oriented mindset and a proactive approach to problem-solving.

- Ability to thrive in a dynamic and rapidly changing environment.