Director - Digital Marketing Analytics - BFSI

Client- Financial Services Firm

Role- Director Digital Analytics

Exp- 15+ Years of experience in Analytics ( Digital Analytics MUST)

Qualifications & Experience:

- 15+ years experience in Web Analytics role - preferably in a US market Financial Services environment

- Expert knowledge of web analytics tools (Adobe Suite- Omniture, Site Catalyst, Test & Target, Google Analytics Suite) with technical knowledge of URL tagging and tracking

- Demonstrated expertise with attribution methodologies, A/B and multivariate testing

- Must have strong Advanced analytics,Predictive modeling,Machine learning,Big Data orientation.

- Demonstrated track record in multiple analytics package implementations with experience in other data tools preferred

- Master's degree in a quantitative, business, marketing or consumer research discipline.

- Great communication skills with the ability to clearly communicate data, context, and implications to business stakeholders and senior leaders

- Strong conceptual thinking and ideation skills; passion for brainstorming ideas, sketching concepts and connecting pieces to solve real consumer problems

- Ability to internalize customer insights, champion the customer and empathize with the customer's needs and point of view, personalization, acquisition etc.

- Natural curiosity and passion for challenging assumptions and a strong belief that there has to be a better way

Interested prospects, please call me at +919986460308 to have confidential conversation.