Director - Digital Analytics - Marketing Domain

Role Objectives:

- Work with agency team to generate a measurement framework based on client expectations.

- Scope resources by market and project.

- Manage personnel and hiring decisions throughout organization.

- Track hourly utilization reports to ensure we are meeting 100% of scope for agencies and local markets

- Ensure new markets are on-boarded and correct guidelines are shared with the teams

- Provide high level direction and input & lead core team meeting

- Remove obstacles that prevent the project from moving forward

- Act as one point of contact to clients for high level decisions and provide updates to executive management

- Resolve issues escalated by teams and clients

- Come up with innovative ideas/work on big projects which leads to department growth

- Provide strategic leadership to senior client stakeholders and partners to design, prioritize and execute strategic projects to improve marketing investment and improvement of analytical maturity

- Work as part of a cross-functional leader, developing integrated marketing solutions to improve marketing performance and efficiency

- Manage resources across defined client portfolio

- Lead cross-sell/up-sell strategies

- People & Team Development

- Manages and/or mentors Associate Director, Analytics Manager, and Senior Analysts

- Responsible for resource management of direct and indirect team

- Participate in talent recruiting and retention efforts

- Establish expectations and goals for team on performance marketing thought leadership

- Contribute in developing and refining analytic team's vision and annual objectives

- Enhance and improve formal frameworks and methods to address client and industry strategies including leveraging automation where possible to drive efficiencies and speed to market

- Collaboration across a broad range of agency stakeholders including business intelligence, media, ad operations, engineering, marketing science in the development and refinement of capabilities.

- Promote, educate and emphasize importance of data & reporting automation to power data-driven analytics & business decisions which drive forward thinking across the organization

- Manage prioritization and allocation of resources across projects and teams

- Identify new trends, technologies and solutions in the marketplace around digital marketing and develop of business plans to address with our clients & business partners

EDUCATION - BA/BS in a technical discipline or equivalent experience required

WORK EXPERIENCE & QUALIFICATIONS:

- At-least 12 years of experience in marketing analytics, data managing, modelling to drive marketing recommendations

- 3-4 years of client facing /consulting and 1-2 years of management experiences

- Degree in marketing or quantitative discipline such as statistics, mathematics, or economics. MBA or Advanced Degree a plus

- Proven leadership ability and strong, impactful client relationship experience

- Extensive digital expertise including digital measurement and associated data and technology platforms

- Strong knowledge of one or more analytics disciplines including CRM, Predictive Modeling, Marketing Mix Modeling and Attribution, Business Intelligence & Data Warehousing

- Strong consulting experiences. Able to quickly evaluate complex client issues and demonstrate experiences in solving client's business challenges with analytic solutions

- Excellent communication skills including the ability to influence senior decision makers within agencies and clients

- Manage the team with excellence in a high-growth and fast-paced environment. Able to recruit, develop and retain the best talents in the analytics marketplace and motivate teams in a matrixed environment

- Actively participate evolve the value proposition of the analytics services within and cross agency

- Proven team management, prioritization, and team training skills.

- Strong standardization, operational workflow management, and best-practice execution skills.

- Strong understanding of the campaign measurement metrics associated with online advertising, including conversion tracking metrics

- Strong understanding of digital marketing automation solutions including both technologies (Alteryx, Python, SQL, Tableau) and processes (platform integration, taxonomy rules)

- Experience with remarketing strategies, tagging and technologies

- Exceptional presentation skills and possess and excellent follow-through skills