Director - Data & MarTech Partnerships - Media Investment Firm

ABOUT THE COMPANY :

We create the data products & technology that make advertising work better for people. We are a global data products and technology company, purpose-built for an era that demands a new approach to data management, usage, and brand growth. Data is the fuel that powers growth. The companies who best leverage data are creating unbeatable advantages over their competitors while simultaneously connecting with customers more effectively.

We help clients leverage the power of Google's Marketing and Cloud platforms, Martech technologies to transform their marketing organizations and accelerate growth.

- With access to expert consultancy services and a deep bench of specialized skills, we- deliver- what marketers need to compete effectively, increase efficiency, and drive growth. We are well known for our open, transparent, and honest relationships with clients.

- We identify opportunities for innovation while remaining firmly grounded in business reality. We demystify complex tasks and impart knowledge without hype or pretense, and we shape marketing ecosystems to drive growth through the intelligent application of data and technology. Most importantly, we speak in specifics and get the job done.

WHO WE ARE LOOKING FOR :

We are seeking someone with the skill to lead a team through the ambiguity that comes in our business and the passion to rollout our Data and Martech partnership program in India.

You will have a passion for relationship building and a strong ability to connect parties across the partner eco-system to uncover, identify and assist in identifying long-term Partner opportunities and agreements, with experience in Partner and co-selling success, servicing both the growth/sales organization as well as the partner marketing organization.

WHAT YOU'LL DO :

- Execute an ecosystem strategy for adding and growing key data partners to power GroupM's data products and Martech Services & Solutions. Typical deal structure will include partner identification, outreach, negotiation of terms, and closing

- Maintain positive relationships with existing data & martech partners, piloting new initiatives and evaluating the performance of these initiatives as part of the larger transformation strategy

- Research and develop innovative new business models and growth opportunities with partners; negotiate, structure, and execute relevant agreements

- Execute high-impact marketing programs around new data & martech partner initiatives to enhance positioning

- Assist with high profile client and new business initiatives relating to specific client data acquisition and technology requirements

- Operate as an expert in the data / martech ecosystem, with deep knowledge of 3rd party data providers, publisher and supply direct relationships, Martech players and WPP companies

- Oversee quarterly reports on market, industry and adoption rates for management team measuring the business value of the program, present findings to senior management

- Find and understand new and emerging technologies; bring new ideas and perspectives back into R&D and the business.

WHAT YOU'LL NEED :

- 10+ years experience with Google digital media/advertising with an emphasis on programmatic and measurement solutions

- Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field.

- Experience with partnership development and management supporting performance and marketing, advertising technology, programmatic and cloud marketing would be ideal

- Knowledge of System Integrators, Competitive Sales and Solutions Partners, Channel Sales, other media performance technology Vendors is also essential

- Comprehensive knowledge of the marketing and advertising landscape along with the major players in the marketplace

- Deep understanding of addressable marketing, audience segmentation and targeting, and both traditional and programmatic media channels

- Excellent problem-solving, organizational and analytical skills, with the ability to evolve product strategy based on research, data and industry trends

- A passion for strategic omni-channel marketing and advertising

- Proven communication, leadership, and persuasion skills

- Outstanding writing, presentation, and overall communication skills

- Success managing a direct report

BONUS POINTS :

- MBA or other advanced degree

- Experience in mar-tech and/or ad-tech space preferable