Posted By
Posted in
Sales & Marketing
Job Code
1227317
Marketing Director - D2C - Mobile Phones
Industry - Internet / Online / eCommerce
Category - Sales & Marketing
Job Type - Permanent
Description - Looking for an enthusiastic Marketing Director who will be responsible for providing strategic marketing leadership and strategies in order to strengthen market position
Client Details :
A fast growing D2C tech brand in India
Job Description :
- Develop a brand strategy by shaping and communicating our Global vision and mission in India. Serve the role of brand custodian for all communication from tactical campaigns, to external comms, social media etc
- Identify & plan differentiated and impactful marketing strategies with focus on organic growth
- Drive local collaboration in the eco-system and like-minded brands to build audiences which are strategic to Nothing
- Define the core TG, Value Proposition, elasticities around core benefits etc. and create a shortand long-term Brand Strategy for the business.
Profile :
- 10-15 years of relevant work experience as Marketing Head with Global FMCG, consumer tech, other new age companies/start-ups with exposure in leading marketing team is a must
- Experience within a rapidly growing new age start-up is advantageous but not essential
- MBA/PGDM in Marketing from a premier B school
- Strategic mindset, digitally savvy and ability to forge local partnership/collaborations to elevate brand imagery
- Strong creative mindset and deep understanding of Indian culture. A leader who is bold enough to experiment with marketing programs.
- Experience building local campaigns from inception to execution while retaining brand code
- Strong managerial experience with careful attention to processes and frameworks aimed at continuously maximizing team's output efficiency
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Posted By
Posted in
Sales & Marketing
Job Code
1227317