Director - D2C - FMCG/FMCD/Chemicals

D2C Director

- Create & deliver ambitious growth plans for the Consumer brand&D2C platforms and take onus of D2C business delivery.

- Work closely with the creative and other agencies to roll out effective campaigns.

- Implementing the campaigns across all platforms.

- Driving performance on all performance-marketing channels such as Facebook, Google etc, as well as organic, direct and affiliate sources of revenue and traffic.

- Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives.

- Deliver customer delight through on-site and off-site interventions.

- Drive product content and user-generated content optimisation.

- Responsible for customer retention marketing activities and merchandising strategy for scaling up revenue.

- Design, conduct and analyze consumer research and brand.

- Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications.

- Plan out influencer marketing campaigns.

- Handle all the pre-launch, launch and post-launch for new products.