Director/Category Head - Value Added - FMCG

Position Name : Director - Value Added

Location : Bangalore

Experience Range : 6 years+

Work Model : Work from Office

Mandatory Requirement:

- Proven experience in category management, preferably within the FMCG industry.

- Experience with marketplace platforms.

Job Roles and Responsibilities:

- Assume ownership of the Profit and Loss (P&L) for the value-added product category, including developing strategies to maximize revenue, optimize margins, and achieve financial targets.

- Ensure seamless execution of category initiatives to drive growth and profitability.

- Implement strategies to drive product sales and improve margins, monitoring and analyzing sales performance, margins, fill rates, and live rates across D2C and marketplace platforms.

- Identify opportunities for improvement and implement corrective actions as necessary.

- Ensure proper merchandising of value-added products to enhance visibility and customer engagement, collaborating with the merchandising team to optimize product placement and presentation on the platform.

- Develop annual operating plans (AOP) for the value-added category, including setting sales targets, creating promotional calendars, and allocating budgets.

- Track key performance indicators (KPIs) and financial metrics to monitor progress against AOP targets.

- Oversee product packaging design and development to ensure alignment with brand guidelines and customer preferences.

- Create compelling A+ content for products to enhance visibility and conversion rates.

- Coordinate with Key Account Managers (KAMs) to ensure timely listing and live status of value-added products on marketplace platforms, monitoring marketplace performance and collaborating with KAMs to address any issues or opportunities.

Qualification and Experience:

- Bachelor's degree in Business Administration, Marketing, or a related field. Master's degree preferred.

- Strong analytical skills with the ability to interpret data and make data-driven decisions.

- Detail-oriented with a focus on achieving results and meeting targets.

- Proficiency in Microsoft Excel and other data analysis tools.

Other Details:

- Work from office