Director - Business Analysis - BFS

The initiative aims to enhance Sales & Marketing effectiveness through comprehensive information and business intelligence strategies. Here's a simplified breakdown:

Analysis and Insights:

- Translate business questions into structured analyses and provide actionable insights.

- Analyze key business trends from various angles and present findings in easily understandable formats like presentations and documents.

Visualization and Reporting:

- Collaborate with technology teams to establish a center of excellence for visualization strategies.

- Develop and implement solutions such as executive reports, dashboards, and data quality tools for standard reporting and ad hoc support.

Advanced Analytics and AI/ML Integration:

- Partner with business stakeholders to identify opportunities for leveraging advanced analytics.

- Utilize AI/ML to solve complex business problems and improve decision-making processes.

Embedding Analytics in Decision Making:

- Implement analytical frameworks covering descriptive, diagnostic, predictive, and prescriptive analytics.

- Develop frameworks for marketing measurement, including A/B testing, ROI analysis, cost modeling, and customer lifetime value assessment.

Data Exploration and Mining:

- Conduct in-depth data exploration and mining to understand client behavior, segmentation, and engagement models.

- Develop recommendation engines, personalization frameworks, and predictive call-to-action solutions.

Continuous Improvement and Adaptation:

- Stay abreast of industry trends and innovations to enhance internal systems and applications.

- Proactively adapt strategies to align with evolving business needs and stakeholder requirements.

Stakeholder Engagement:

- Foster strong engagement across business functions, technology partners, and global teams to deliver relevant data solutions.

Governance and Integrity:

- Ensure highest levels of data modernization and integrity throughout the client journey.

- Implement appropriate governance and design strategies to maintain data integrity and meet client needs effectively.