Director - Branding - EdTech

Industry - Education / Teaching / Training

Category - Sales & Marketing

Job Type - Permanent

Job Description - Looking for a savvy and enthusiastic Senior Brand Marketing professional to head the Brand Marketing team. A self-starter, is comfortable with ambiguity, has strong attention to detail, and has the ability to work in a fast-paced environment.

Director - Branding will play a key role in increasing the brand reach and awareness and amplifying the growth of the company.

Client Details

Leading and fast growing Series B funded Online Ed-tech company with focus on on creating industry-relevant programs and crafting learning experiences that help candidates learn, apply and demonstrate capabilities

Description

- Develop a brand strategy by shaping and communicating vision and mission in India and other major markets. Serve the role of brand custodian for all communication from tactical campaigns, to external communications, social media etc.

- Define the core TG, Value Proposition, elasticities around core benefits etc. and create a short and long term Brand Strategy for the business. This needs to be broken up into departmental goals with clear ownership in the team.

- Create a cadence for brand research, consumer research, brand tracking on core brand attributes, and funnel criteria.

- Create a Brand marketing playbook and build a team and processes. Create the Brand Guidelines for other functions to follow and ensure compliance.

- Create the quarterly and annual plan, propose options and help prioritise the same with the leadership team; secure resourcing and ensure budget vs. actual compliance on spends, input, lead and outcome metrics.

- Develop and execute customized and agile marketing plans and growth/market-initiated strategies to drive more top and bottom-line growth for the company.

- Develop and manage a fit-for-course agency network and an in-house team to ensure effective and efficient execution of the Brand Strategy, including multi-channel ATL, e.g. Television, Digital, Radio, OOH, etc.

- Oversee and guide Public Relations towards reputation and growth across stakeholders. Create a proactive PR strategy, assets, briefs etc.

Profile

- Total experience of 8+ years with a minimum of 2-3 years of working with any FMCG company & 5+ relevant experience in the same or similar industry.

- Degree in marketing or a related field

- Proven ability to develop brand and marketing strategies and communicate recommendations

- Experience in identifying target audiences and devising effective campaigns

- Excellent understanding of the entire marketing mix

- Strong analytical skills partnered with a creative mind

- Data-driven thinking and an affinity for numbers

- Outstanding communication skills

- Up-to-date with the latest trends and marketing best practices

Job Offer

A chance to scale operations of a fast-growing start-up and work closely with the Founder, as part of the leadership team.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Nikunj Maheshwari on +91 124 452 5428

Contact - Parul V - +91 124 452 5490

The Apply Button will redirect you to website. Please apply there as well.