Director - Brand Marketing - Public Relations

Job description

- Bringing traditional and creative ideas how to grow key KPIs/drive leads

- A/B testing various ideas.

- Analyzing the data and users' feedback.

- Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric.

- Driving traffic to website, landing pages, social media pages

- Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses.

- Working on a lean startup process.

- Working with the AARRR Sales Metrics (Acquisition - Activation - Retention - Referral - Revenue)

- Prioritizing growth channels.

- Optimizing channels in order to always improve the performance of the business.

- Scaling and Automating the growth processes.

Requirements

- Experience in SaaS marketing would be prefered

- Being data-driven and kind of a data-geek: clear understanding of data, analytics, metrics and statistics.

- Being social and understanding users' behavior. Having great customer relations skills and being focus on customer experience

- Willing to learn.

- Having a startup mindset