Director - Brand Marketing - FMCG/Retail

Industry - Consumer Durables

Category - Sales & Marketing

Job Type - Permanent

Job Description - This is a Brand Head role for the parent brand of the organisation.

Client Details:

Our client is a leading consumer electronics brand in India that has grown immensely in the last few years. They are now going global and growing their footprint further. They are looking for someone to lead the brand and marketing strategy for their parent brand.

Description:

The incumbent would report into the CMO and be responsible to:

- Develop product positioning and messaging that resonates with customers and differentiates our organization in the market

- Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations

- Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales

- Collaborate with business teams to uncover insights for developing marketing and branding

strategies for existing and new products

- Identify short- and long-term scheduling and resource needs, including development and

management of annual marketing budget, profit-and-loss projections, and expenditures

- Understand key performance metrics and tracking tools for market research, forecasts, competitor analysis, campaign results, and consumer trends and translate results into actionable insights for the marketing team

- Measurability & projection for the marketing campaigns

Profile:

The successful candidate should:

1. Have 10+ years of experience in brand management and marketing from organizations in the consumer/retail/internet sector

2. Be an MBA from a college of repute

3. Have an analytical and a entrepreneurial bent of mind

Job Offer

- The opportunity to work directly with the primary stakeholders within the organisation

- Work in an organisation which delivers faced paced growth

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Jennifer Shah on +91 124 452 5492

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